Seventeen official days of competition lie ahead, at the end
of which half the world will breathe a sigh of relief, while the other half
suffer withdrawal symptoms. This shared experience typifies the unity that
makes the Olympic Games so significant, so memorable, and so special.
But not only is it billed as the greatest show on earth, it
is also one of the juiciest stories – especially when things go wrong – and
while for some cities, such as Beijing, staging the Games represents an
opportunity to show the world its best face, for others the pressure is on to
maintain an established global reputation; few cities fit this bill quite like
London does.
Yesterday’s Korean flag gaffe was hardly a great start,
then. Commercial posters bearing Arab-language welcome messages printed
backwards will titillate some and disappoint others.
Last-minute worries about security caused by the deplorable
failure of the world’s largest security company, G4S, both to hire enough staff
and then to ensure that those they did employ turned up to work, didn’t exactly
inspire much confidence either. (G4S should, surely will, and has already begun
to pay a heavy price for such incompetence.)
But these flaws must be seen in the contexts both of the
scale of the undertaking in hosting a 21st-century Olympics, and of
recent host cities’ predicaments at the same stage of the process.
Four years ago, it was all about the Beijing smog – an
inevitable and intractable consequence of China’s rapid industrialisation. In
2004, the focus was on the failure of Athens organisers to complete the
construction of the venues in time (the aquatic centre was even left without a
roof because there wasn’t enough time to build one). Events during the Games
allowed China to proclaim a huge success, but left Greece with few positives to
show for its legacy of debt.
Legacy – the buzzword of these Games and London’s successful
bid to host them. Unlike last time, when the emphasis was on new-world scale
and spectacle, or the time before, when the Olympics returned to their
spiritual home, the theme of the 30th Olympiad is a new approach to
the celebration of sport based on sustainability.
That’s why the Olympic Stadium has been built to a cutting-edge
design that allows it to be partly deconstructed and substantially scaled down
after the Games, in order to provide a sustainable home for British athletics.
The location of the Olympic Park is symbolic; the use of existing, well-known
venues for many of the minor sports and the upgrading of public transport
systems both allow the organisers to restrain costs and reduce the environmental
impact.
All of this will form nothing more than a distant backdrop,
however, over the coming fortnight. A memorable opening ceremony, large and
enthusiastic crowds at all of the main events, and an array of thrilling
sporting action – not to mention success for the host nation – are what
constitute a successful Games in the minds of organisers, athletes and fans
alike.
And this year, fans are being catered for like never before.
The London Olympics have been described as the biggest media event in history,
with tens of thousands of journalists descending on the city to deliver the
action to a global audience via newspapers, television and social media. A
rich-world Games in the age of the iPhone will also mean unprecedented use of
mobile technology to follow and share the action.
And what action there promises to be – from the athletics
track to the velodrome via the road, the rowing lake, the swimming pool and the
high seas, hopes for home-grown glory are high… perhaps too high.
But this summer has already delivered two fantastic stories
of British sporting endeavour both against the odds and in spite of history.
The Sage is hoping there are many more to come.